ROLE OF MACHINE LEARNING AND ANALYTICS ON DATA-DRIVEN DECISION MAKING AND PROFITABILITY IN THE RETAIL GOODS SECTOR. Journal of Content Validation, [S. l.], v. 2, n. 1, p. 144–150, 2026. DOI: 10.53273/k46aq419. Disponível em: https://cvsgm.org/jcv/article/view/14. Acesso em: 20 apr. 2026.